The latest MPTA Education Series webinar focused on cost-conscious marketing for small to mid-sized transit providers. The presentation featured Selena Barlow of Transit Marketing and Elea Carey of Transit Happy, who provided expert insight into the promotional strategies that provide the most value for providers looking to market their services. Tracy Jones of Southeast Missouri Transportation Service (SMTS) and Ginny Smith of Cape Girardeau County Transit Authority provided their experience marketing transit services in their regions, including challenges and areas of opportunity.

Panelists answered questions and provided key insights into transit marketing best practices, including:

Effective cost-conscious marketing reaches the right audience with the right message, providing long-term value
Bold branding of vehicles and bus stops is the most cost-effective way to build visibility
Marketing channels include unpaid, paid, and partnership opportunities

View a recording of the webinar and download the presenter slide decks below and reach out with any questions or to continue the conversation at twood@mopublictransit.org.