This informative and fun webinar will cover transit-marketing basics, including promotional strategies that provide value for small and mid-sized systems. The virtual event will include several case studies of successful transit marketing campaigns.

Speakers include:

Selena Barlow, Transit Marketing

Selena Barlow, sole proprietor of Transit Marketing, has more than 30 years of experience marketing and planning public transportation services throughout the U.S. As the name implies, Transit Marketing specializes in developing marketing plans, brands, and campaigns for transportation agencies. Selena has worked with dozens of small-urban and rural transit agencies throughout the nation. She’s also an experienced trainer, providing training at the state and national level in transit marketing, outreach, and market research. She regularly presents for CTAA, National RTAP, CalAct, and other state associations.

Elea Carey, Transit Happy

Elea Carey has 30 years of marketing experience, including introducing new marketing ideas in emerging environments. When the pandemic hit, she shuttered her Silicon Valley marketing consultancy, opened Transit Happy, and now exclusively serves public transit agencies nationwide. She develops strategic marketing plans, launches creative, PR, and paid-media campaigns, and implements marketing tactics on behalf of clients. Promoting transit to multilingual audiences is one of her greatest passions. Elea also teaches and trains small-urban and rural transit agencies on marketing best practices. She has recently presented to transit groups in New Mexico, California, and Arizona.